Agrofish: From price list to order: one AI order platform for fresh fish
Jair Emanuels
CCO & Co-Founder at Nodient
Last updated: October 27, 2026
In Brief→
The challenge
Agrofish trades fresh fish: every day it buys from European suppliers and sells on to restaurants and wholesalers in Italy, all within a few busy morning hours. Price lists arrived by email or had to be chased, the daily offer went out via WhatsApp and email, and orders came in via WhatsApp and phone. Then everything was retyped by hand into the ERP system. A lot of manual work under time pressure, with the risk of an order slipping through the cracks.
The solution
Nodient built an order platform on Odoo with three portals. Suppliers enter their own prices, the team puts together the daily offer and sends it to all customers in one go, and customers order or place a bid from their phone, in their own language. AI reads price lists in any format, from PDF to photo or Excel, and checks supplier invoices against the orders. Confirmed orders flow into Odoo automatically, with no retyping.
Our approach
Together with the team, we first mapped out a complete trading day: who does what, when, and where does it get stuck? Then we designed simple screens for each role and built the platform step by step, tested with real price lists and orders. Since going live, we keep improving the platform based on feedback from the people who use it every day.
Outcomes→
3
portals in one platform
100+
customers get the daily offer in one go
0
orders retyped by hand into Odoo
